Postcard vs Letter Mailers
Postcard to Replace Letter Mailers for Emissions Renewal; Change Will Save State $400,000 Annually (Connecticut)
Beginning Monday vehicle owners will be sent a postcard rather than a letter to remind them that their emissions test is due. The postcard is less expensive and is estimated to save the state $400,000 yearly in the mailing costs. When looking at postcards vs letter mailers, postcards are much cheaper. Notices are sent to approximately one million people each year whose emissions test is due. Emissions testing is required every two years on all vehicles except those that are four-model years old or newer and those vehicles that are 25-years old or older. The cost for a test has remained $20 for the last 27 years since the program began in 1983. The testing process is easier for most vehicles manufactured after 1996 because they will require only a computer hook-up to test the engine’s on-board diagnostics for emissions controls. Older vehicles and some others still require the traditional tailpipe test that measures the emissions gasses. The postcard mailing and $20 test fee are part of a new contract signed recently between DMV and Applus Technologies, Inc. Applus’ testing network is comprised of 225 garages and auto dealerships statewide. Customers can find the most updated test station list at ctemissions.com, which also allows a vehicle owner to determine their renewal date by entering a vehicle identification number. Motorists who fail to comply with the state’s emissions testing law will be denied the opportunity to re-register their vehicle and also face late fees. Read the DMV press release.
This is an example, when looking at sending postcards vs mailers, of how snap packs, i.e., postcards, are saving the country millions.