Everything you need to know about Snap Pack Mailers:
Q: Should a snap pack mailer be fancy or simple?
► Design your piece around what is inexpensive to print & mail. Make it offical looking, not gimmicky. A fancy, complicated mail piece that costs twice as much will probably not double your response rate.
Q: How do I know that my snap pack is working?
► Test your mail. 5,000 pieces will give you a statistically measurable result. You can mail more after you know it works. Use a simple 800 tracking method or variable data key to link the caller to the campaign. You can get a 800 number tracking service for under $50 per month by searching on the internet.
Q:What is mail merge or variable data?
► Personalization Variable Data or Mail Merge is the area/s on your letter that can be personalized for every customer – name, dates, age, payments, numbers – everything can be personalized for every consumer. In hundreds of studies this has proven to increase response by up to 200%.
Q:How do I make my snap pack look more official?
► Your Snap Pak should have official logos or stamps to look more official. Use watermarks on the address side. You can use photos and examples. In hundreds of studies this has proven to increase response by up to 100%
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Q:Why does the snap pack mailer have a high open ratio?
► Snap Pack pressure seal documents should resemble important first class mail. Your letter will get opened and people will pay attention to it if it does. Snap Pack mailers should demand attention
Q:How much should it cost to get a snap pack layout designed?
► Some companies charge anywhere from complimentary with the overall cost to $50 per hour. Ask for samples before signing up with a print company.
Your letter can feature your company’s logo, brands and competitive advantages. Using variable data you can customize your piece with different phone numbers, names, signatures, sales codes etc.
Q:How do I make sure that I get a good mail list?
► You target exactly who you want by address, credit, age, income & more. Or you can use your own list. If you purchase a list, make sure that they are NOT using recycled lists. Always ask for references when before you buy a list. Make sure they are legitimate list broker that is qualified and certified to buy direct from the major credit bureaus.
professional photography helps to build trust for your company.
Q: What else should I have in my snap pack mailer content?
► Simple, easy to read copy and strong special offers grab your readers attention. Personalized information builds credibility.
Q: What paper stock should a SNAP PACK MAILER be printed on?
► Your letter should be on # 24lb stock or similar quality paper. They will either offer you this in trifold, C fold, or single fold. There are also some variations of this. Color is an option, but often it is more official and economical to just use black and white.
Q:How long does it take to launch a snap pack campaign?
► Plan on taking 2-10 days to allow for a good art design and layout. After that your snap pack can be printed in a day or so and delivered to USPS ready to go with full CASS and NCOA certification ready. Then it takes you an average of 4-6 day delivery on standard mail, however it can take up to 15 business days as per the USPS (usually doesn’t take this long) *see www.usps,com for official rules and regulations
Q:How much does an average black and white snap pack mailer usually cost?
► Snap Pack mailers usually cost about 21-26 cents standard bulk mail delivery. The cost of the print is average anywhere from .08 cents to .20 cents depending on your specifications and overall volume. Keep in mind that “simple it better” with a snap pack mailer so don’t over think this. Keep your eye on the official design, offer, and telemarketing. This will ultimately bring in the business.
ABOUT: Becky Gould- President/Partner
“I have been in the direct mail business since I can remember (ok, yes I am getting up there)! I have always LOVED the fast pace, creativity, and the challenges of marketing. So, after raising my kids I decided to create a niche company, “Snap Pack Mail” (yes, they call me the“Snap Pack Queen”, HA HA!) I have to say that my expertise has come from colleague guidance and from the school of hard knocks. Everything has been “learning through trial and error”! The biggest reward from Snap Pack Mail is the joy of watching companies thrive and grow. Many of our clients are like family and I am so grateful for their loyalty every day. I also am so lucky to have the best staff on the planet and a loving husband, grown kids, and yes BARKING golden retrievers. If you have the time to give me a call at my home office, please note: “there will be dog noises”, especially if the Amazon truck comes by”!
Please reach out to me directly on my personal line at 209-992-1113.
I look forward to meeting you.
Becky G-
The Snap Pack Queen (Ha)
Becky@snappackmail.com