Category Archives: snap pack

Ditch The Envelope and Save Money by using a Snap Pack Self Mailer!

Self mailers ensure lower printing costs with increased flexibility in mailing and printing. Coming in a variety of shapes and creative designs, self mailers (or Snap Packs, Pressure Seal Mailers, Or Continuous Maile3rs) allow you to include an ample amount of images, logos and content without the need for a separate envelope.

One of the best direct mail marketing lead generating tools is a self mailer. Mailed without an envelope, and at a variety of sizes, a self mailer or Snap Pack keeps costs down without sacrificing your marketing message. Bifold and trifold self mailers are folded and secured shut with wafer seal tabs. There may also be a perforated attached check, reply envelope, or L-Shaped card stock reply card. A variety of companies use self mailers (or snap pack pressure seal mailers) to showcase special offers by enticing recipients to discover what is “inside the fold”. By ditching the envelope, it allows your design to stand out and get noticed.

Self Mailer- Snap Pack Advantages:
• Quick to Produce
• Official Look so the open ratio is HIGH!
• Budget-Friendly
• Larger Message Area
• May include a perforated check or coupon
• Can include a self-contained return envelope
• May also have a perforated L Shape 4 x 6” return reply card
• Can Include gift cards, coupons, scratch offs and more
• Gloss, Satin & Matte Coating Options
• Paper stock choices and colors

Common Sizes:

8.5 x 11 Trifold

12 x 10.5 Bifold

10.5 x 18 Trifold

Hit it Out of the Park with A Direct Mail Campaign using a Letter or Snap Pack Mailer!!!

The Content of a Letter or Snap Pack Mailer Makes a HUGE DIFFERENCE in getting it RIGHT!

Research has shown that 65% of the people who open your direct mail, if they are inclined to respond, will do so because of your letter or snap pack mailer campaign.
What does this say? It says you better have a letter … and it better be good … in your direct mail!
Here are the 8ight golden guide lines for writing the better direct mail letter:

1. Write it like you say it. Don’t worry about grammar. Don’t concern yourself with punctuation. And don’t word-smith every sentence. Make it human.
Now that I have said that, let’s back-up a step or two. If you tape record yourself and then transcribe it and read it, most of the time it is unreadable. Why? Because, even though I highly recommend that we write like we talk … that is not really how it happens.
What I recommend is that you use a language that is comfortable for your audience. And speak in a style and format that the audience will understand. And be likely to respond to. Most often that is writing like you speak.

2. The best direct mail is very personnel direct mail. Multiply it and mail it to everybody. Write to the person you know best, say the things to them that you know are important about your property, and then send it to everybody you feel is a prospect and a customer.
And do it again and again over and over. Because it works. Personal direct mail is the best direct mail.
On the other side, trying to be personal and missing is absolutely horrid. All of us have received direct mail where our name was misspelled. That takes away from all the personalization … and destroys the impact you are trying to make on the marketplace.
Maybe the best thing to do is not personalize your mail. What I mean by that is you don’t use information that you have to guess at … you only use information that you know is accurate.
So in place of a dear name, you do something that is interesting. Such as dear boating enthusist. Or dear business traveler. Or dear preferred customer. These things work — because they are out of the ordinary, and more interesting to your audience.

3. If your audience is octogenarians then you need to become an octogenarian. And write like one.
If your audience is business travelers, pretend you are a business traveler. It’s not to hard … you are one.
If you are trying to get a group of doctors to stay with you, then you need to write to them in a fashion that is going to appeal to a doctor. The same thing goes for plumbers. Or sky-divers. Or a woman’s organization. Or a youth group. You need to write to the audience at a level that makes them comfortable with doing business with you.

4. Never, but never talk down to your audience. Look them straight in the eye and write to them.
When you write, talk with them about benefits. Not the features that you offer … but the benefits that they gain from these features.
Also, make sure you write to them about your offer. The specials over and above the ordinary that you offer that the other guy doesn’t.
Always talk to your audience through direct mail the same way you would talk to them in their office.
5. Never, but never tell a lie. Tell funny stories. Be entertaining. Weave a scene. Make a point. Be dramatic. Share a case history. Include testimonials. But never exaggerate. Always be true.

6. Have something to say … and say it in a way that’s understandable by your audience.
This may seem silly to have to say. But, frequently I receive direct mail that doesn’t really say anything. When you beat around the bush … or the message roams or rambles, you are never quite sure what the point is. Make sure you have something very specific to say — and then present it in such a way that the audience can read it and understand it.
Some of the things you might want to do to make sure your direct mail is more readable and understandable are these:
• Indent the first line of every paragraph.
• Make sure that at least 70% of all your words are 5 letter words or less.
• Never have a paragraph of more than seven lines in any direct mail letter.
• Try to keep all your sentences short … make certain the average of all is 14 words or less.
By the combination of short words and short sentences and short paragraphs you make it easier to read. Research indicates that when sentences begin to become 15 words or longer … a certain percentage of your audience falls away. They do not get the message. The longer the sentence, the fewer people understand what it is you are really trying to do.

7. Make me an offer I can’t refuse. Make the very best possible offer to your audience that you can. Because, if the best offer you have doesn’t succeed, nothing less will even begin to work.
Making the best possible offer you can, many times will make the difference between success, or lack of success.
Again, what is a offer? An offer is over and above your features and benefits. It’s the extra. It’s the what’s in it for me philosophy and attitude. Meaning, what is the customer going to get if they do business with you. Make the very best offer you possibly can.

8. The 8ighth point is very simple. It is “Ask For The Order”. Very specifically and very exactingly, ask for the order.
Ask the people to call. To come into your property. To make a reservation. To send money. To do whatever it is you want them to do … be sure to ask for the order.
As you are doing this, one of the best places to repeat your offer and to repeat your A. F. T. O. is in the P.S. Yes, you must have a P.S. in the letter. Why? Because 4 out of every 5 people who open your direct mail will read the P.S. before they read your letter! Four out of five!
What does this mean? It means you better have a P.S. And it better be a good one. It better repeat the offer, repeat the call to action. It tells people what to do and how and when and where and why to do it. Make sure you have a good P.S. in your letter. As you A. F. T. O. — ask for the order.

Okay these are the 8 golden guide lines for the perfect direct mail letter. Use them, and you will enjoy success.

CALL US TODAY FOR A FREE DESIGN FOR YOUR DIRECT MAIL CAMPAIGN. OUR EXPERTISE AND EXPERIENCED SENIOR PROJECT MANAGERS ARE HERE TO ASSIST YOU IN GETTING IT RIGHT
AND KNOCKING IT OUT OF THE PARK!

209-992-1113 or 866-935-5077

Everthing you need to know about SNAP PACK MAILERS…

by Becky G on July 25, 2011

Q: Should a snap pack mailer be fancy or simple?
► Design your piece around what is inexpensive to print & mail. Make it offical looking, not gimmicky. A fancy, complicated mail piece that costs twice as much will probably not double your response rate.
Q: How do I know that my snap pack is working?
► Test your mail. 5,000 pieces will give you a statistically measurable result. You can mail more after you know it works. Use a simple 800 tracking method or variable data key to link the caller to the campaign. You can get a 800 number tracking service for under $50 per month by searching on the internet.
Q:What is mail merge or variable data?
► Personalization Variable Data or Mail Merge is the area/s on your letter that can be personalized for every customer – name, dates, age, payments, numbers – everything can be personalized for every consumer. In hundreds of studies this has proven to increase response by up to 200%.
Q:How do I make my snap pack look more official?
► Your Snap Pak should have official logos or stamps to look more official. Use watermarks on the address side. You can use photos and examples. In hundreds of studies this has proven to increase response by up to 100%.
Q:Why does the snap pack mailer have a high open ratio?
► Snap Pack pressure seal documents should resemble important first class mail. Your letter will get opened and people will pay attention to it if it does. Snap Pack mailers should demand attention
Q:How much should it cost to get a snap pack layout designed?
► Some companies charge anywhere from complimentary with the overall cost to $50 per hour. Ask for samples before signing up with a print company.
► Your letter can feature your company’s logo, brands and competitive advantages. Using variable data you can customize your piece with different phone numbers, names, signatures, sales codes etc.
Q:How do I make sure that I get a good mail list?
► You target exactly who you want by address, credit, age, income & more. Or you can use your own list. If you purchase a list, make sure that they are NOT using recycled lists. Always ask for references when before you buy a list. Make sure they are legitimate list broker that is qualified and certified to buy direct from the major credit bureaus.
professional photography helps to build trust for your company.
Q: What else should I have in my snap pack mailer content?
► Simple, easy to read copy and strong special offers grab your readers attention. Personalized information builds credibility.
Q: What paper stock should a SNAP PACK MAILER be printed on?
► Your letter should be on # 24lb stock or similar quality paper. They will either offer you this in trifold, C fold, or single fold. There are also some variations of this. Color is an option, but often it is more official and economical to just use black and white.
Q:How long does it take to launch a snap pack campaign?
► Plan on taking 2-10 days to allow for a good art design and layout. After that your snap pack can be printed in a day or so and delivered to USPS ready to go with full CASS and NCOA certification ready. Then it takes you an average of 4-6 day delivery on standard mail, however it can take up to 15 business days as per the USPS (usually doesn’t take this long) *see www.usps,com for official rules and regulations
Q:How much does an average black and white snap pack mailer usually cost?
► Snap Pack mailers usually cost about 21-26 cents standard bulk mail delivery. The cost of the print is average anywhere from .08 cents to .20 cents depending on your specifications and overall volume. Keep in mind that “simple it better” with a snap pack mailer so don’t over think this. Keep your eye on the official design, offer, and telemarketing. This will ultimately bring in the business.

Postcard VS Letter mailers saving taxpayers millions!

Post Card to Replace Letter for Emissions Renewal; Change Will Save State $400,000 Annually (Connecticut)

Beginning Monday vehicle owners will be sent a post card rather than a letter to remind them that their emissions test is due. The post card is less expensive and is estimated to save the state $400,000 yearly in the mailing costs. Notices are sent to approximately one million people each year whose emissions test is due. Emissions testing is required every two years on all vehicles except those that are four-model years old or newer and those vehicles that are 25-years old or older. The cost for a test has remained $20 for the last 27 years since the program began in 1983. The testing process is easier for most vehicles manufactured after 1996 because they will require only a computer hook-up to test the engine’s on-board diagnostics for emissions controls. Older vehicles and some others still require the traditional tailpipe test that measures the emissions gasses. The post card mailing and $20 test fee are part of a new contract signed recently between DMV and Applus Technologies, Inc. Applus’ testing network is comprised of 225 garages and auto dealerships statewide. Customers can find the most updated test station list at ctemissions.com, which also allows a vehicle owner to determine their renewal date by entering a vehicle identification number. Motorists who fail to comply with the state’s emissions testing law will be denied the opportunity to re-register their vehicle and also face late fees. Read the DMV press release.

Snap Pack Mailer VS Traditional Envelope and Mailer

Snap Pack Mailer VS Traditional Envelope & Letter

www.snappackmail.com Article by Becky Gould

In this article we will compare a snap pack mailer vs a traditional envelope and letter mailer. The new trend in mailers is called a “SNAP PACK”. A Snap Pack is a single sheet of paper folded into an all inclusive envelope. Snap Paks come with perforated edges and sometimes a dab of glue. Simply tear off the ends of your official Snap mailer and your time sensitive letter awaits you!  Magic? No, this is for real AND the snap pack mailer is less expensive then a traditional envelope and letter style of mailer.

Traditional mailers are on their way out. Simply put, the traditional mailers are not economical, do not demand attention of the end user, and they are outdated and cumbersome. Snap packs cost less, have a great open ration, are easy to mail, and are the wave of the future!

We are in a “fast paced world” with social media everywhere.  People and customers want instant response and only want to open or look at mail that is on their agenda. What little mail is going out needs to be accessible and demanding so it gets opened. With the snap pack, it looks official, is not overdone, and so the response to it is identical to what society is wanting: a simple and clean letter or advertisement with factual data inside!

Also, why would anyone want to spend 1/3 MORE money on a traditional envelope and mail piece just to get ½ LESS response? Doesn’t make much sense, does it?  The traditional letter works for a few industries that have more then one or two pages of a newsletter or bill. That’s it …period. The “snap pack” is on its way to a new level and is the very best in capturing the eye of the reader!

Whether you call then snap “packs” or snap “paks” or snap “pacs,” this little direct mail  print piece has worked wonders for businesses of all kinds! With a open ratio of 95.4% we think that it “just doesn’t get any better”! It is the wave of the future generation of mail. We think you will like it!

This photo shows a fairly typical snap pack direct mail sample: outer envelope that opens with one or more perforated strips with letter, check, rebate, or coupon inside.  It’s really just a direct mail package that looks extremely important and official.

While researching websites on Google and Yahoo for “Snap Pack Mailers, I chatted with Rebecca Gould about the snap pack format. I thought it was so interesting that I decided to do a formal interview and share her thoughts with you

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By way of introduction, Rebecca Gould is the owner of Media Print Solutions the founder of Snap Pack Mail, which is a direct mail marketing company out of California. Rebecca and her staff share over 34 years of experience in marketing, mainly focused on direct mail and shared mail services.  This is what she had to say about the snap pack pressure seal mailer vs traditional mailers with a letter and envelope.


Q:
When did snap packs first come about?

A:
To my knowledge, the Snap Pack was first tested by an automotive group out Manteca, Ca in 1971. It was so successful that the whole Dodge division started using it to create momentum and sales with using cash rebates as the offer when buying a new or used vehicle. The idea took off from there and never looked back! Then later, the IRS used these to produce official documents and then eventually used them for the Uncle Sam refund checks!

Q:
What makes the snap pack stand out vs traditional envelope/ letter mailers?

A:
Snap Pacs look like an official announcement by the government, rebate check, or something “REALLY IMPORTANT”. They just stand out in some way that traditional mailers do not. They are very simple, clean, and appear to be official/ important.


Q:
Are there certain types of offers well-suited to snap packs? Any that don’t work well?

A:
Products that require high quality packaging and have several pages of text or graphics are not suited for snap pack mailers in my opinion. The whole concept is to make the snap pack mailer simple, official, and to the point.


Q:
How economical are snap packs compared to other formats?

A:
 Compared to traditional envelope and letter mailers, snap packs cost approximately 1/3 less for print. Plus, postage is less expensive. The savings is enormous! Like anything else, the more volume the more savings.

Q: What is the goal of your company with snap pack mailers?

A:
Our goal as a company is to drive educate businesses and government entities across the nation as to the savings that can be made by making one simple change in a mail strategy. We are proud to work with entities like the Conneticut DMV, saving them over $400,000  annually by making one simple change in their mailer. We would like to see other states analyze their mailers, downsize them to a snap pack, and save taxpayers across the nation billions each year. It would be great to be part of the solution rather then spending as much as we do on countless mailer pieces. We are also using recycled paper and less of it so as to help the environment by using far less paper.


Q:
I’ve seen snap packs used a lot for gimmicky ads and false advertising. What does your company do about this?


A:
We discourage false advertising and will not take on a client if we suspect it. Snap Pack Mailers are now regulated by some industries and we encourage that. Our goal is simple to get out simple, economic mailers with great response overall. We have been accomplishing this for our clients and they keep coming back for more. In this economy, we feel that we are doing the very best we can in offering a great alternative to traditional mailers that get 5 times the response. This makes us smile :O)

FOR MORE INFORMATION GO TO: www.snappackmail.com or call 209-992-1113

How to Optimize your Snap Pack Pressure Seal Mail Campaign

In this article we will discuss how to optimize your snap pack pressure seal mail campaign.

Direct snap pack mailings are a marketing tool used to attract more potential customers to your business by creating an “official” type of appearance to the mailer. While this pressure seal type of advertising campaign may not reach as many people as a television or magazine ad, it will provide a more reasonable alternative for small to medium businesses on a tight budget. Additionally, other advertising mediums have a broader outreach that can lead to overwhelming results that your business may not be ready for just yet. The snap pack mailer is one that drives immediate response yet response can be controlled by mailing out a little bit at a time, tracking response, and then increasing volume as your business grows.
An examination of direct mail basics shows the success brought with the use of snap pack direct mailers. Whether your hire a direct mail company or agency to do the work for you, or plan to do it all yourself, a direct mail marketing campaign will help your business grow because:
1. Production and shipment costs for snap pack direct mailers are much more affordable than many other advertising options. They mailers typically use only a single piece of paper, therefore eliminating the envelope altogether.

2. You can send business snap pack mailers directly to your target market so that nothing goes to waste and you see better results immediately.

3. You can easily measure the successful results of your direct mail advertising.  There are many call tracking numbers available that offer 800 numbers that then trace, track, and even tape record the calls.

Fit your direct mailings campaign to your business budget

While snap pack direct mailings have production and postage costs, and costs for obtaining a mailing list if you go through a service for it, they are significantly cheaper than most other advertising possibilities. Additionally, you can adapt your pressure seal direct mail campaign to fit your business’s budget. This provides the possibility to produce and send out what you can afford at that time, with the freedom to send more as your budget allows.
Try: If your business can afford it, hire a direct mail advertising service  to take care of your entire campaign, including design, production and mailing it out to your profile client or customer.

Personalize your direct mail advertising to reach your target market

Snap Pack Pressure Seal  marketing companies provide target market mailing lists for a feasible fee. They determine who should receive your direct mailers based upon your goals for the advertisement and provide you with a list. Another alternative to direct mail companies is to develop your own mailing list through other means, like the phone book or email marketing. Regardless of how you obtain a mailing list, you should personalize the content of your snap pack mailer as if you are talking to the potential customer directly and explain how your product or service can meet his or her needs.
Try: Perform a consumer search, based upon your target market .You can also target specific recipients for your mailing list through many list providers. DON’T use a list provider that has recycled mail lists. Chances are that they list will provide little if any response. Remember “you get what you pay for” so don’t go cheap on the data list.

Measure the results of your direct mail marketing campaign

One of the great benefits of sending snap pack direct mail is that it is much easier to measure the response from potential customers than it is with most other advertising strategies. You know exactly who you sent information to and can basically check them off your list as they contact your business. You can also send a number of different special offers to various individuals on your list to determine which offer generates the most response so that you can use that offer more frequently in the future.
Try: different offers  on various snap pack mailers as a way to test your direct mailing campaign to find out which process generates the most response. Purchase software,to help organize your direct mail campaign and measure the results.

Do snap pack pressure seal mailers really work?

Pressure Seal, Snap Mailers with Perforated Tear off Edges – They REALLY WORK!

In this article we will discuss snap packs with perforated tear off edges to see if they really work.

DRUM ROLL……..

The results are in…We welcome the  latest and greatest direct mail winner, the Snap Mailer! If you are looking for a mailer that works, is not overdone, and has a great history of getting opened, the snap mailer is hands down an option for you. Mailing a Snap Pack has proven to be one of the most effective direct mail  strategies on the market today!  It is the best direct mail piece to hit the mail marketing scene in a long time. The Snap Mailer pressure seal mailers is cost effective and response generating, a combination that is hard to find. The Snap Pack Mail piece can be designed for all budgets. They are extremely effective in black and white. Or snaps done in color,also stand out in the mailbox and demand the attention of the reader.

The pressure sealed, snap pack mailer forms are pre-printed and then sealed with special glue. The snap pack pressure seal mailer is sealed when extreme pressure is applied. Prior to the pressure sealing process, the forms are laser printed with all of the address information and marketing information to be used by the individual company sending it out. This process is called “variable data”.  Snap Packs come in all shapes and forms.  All in all, snap pack mailers are affordable, though, because they use a single piece of paper folded and snapped into one. Unlike traditional mailer and envelope, you can understand why this single fold Snap Mailer is likely to be a winner!

This entry was posted in How to direct mail market and tagged Direct Mail, Snap Mailer, Snap Pack, Snap Pack Mailer, Snap Pack Mailers

How to Bring New Life into Direct Mail with Combo:Snap Pack, Email, and Texts

Make your Direct Mail Campaign come ALIVE with Direct Mail Snap Packs combined with Email Marketing and Text Marketing!

 

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direct mail campaignsAmerican businesses have proven time and again to be incredibly resilient and capable of changing with the times. Embracing new technologies along with traditional direct mail seem to be the key…

Many businesses have had great success over the years with traditional direct mail but are looking for ways to increase the results they are getting with their campaigns. Response ratios have been slowly eroding and although still confident in the medium, marketers want to stem that slide. Today those same businesses are finding ways to increase direct mail response rates by combing direct mail with a new mixed media marketing approach. This approach with Snap Pack mailers, email marketing and text marketing shows amazing promise!

Consumers today have access to computers at home and work and are never without their cell phones. They constantly check their text and email messages throughout the day. That is the basis for a new formula for direct mail success. Like all successful campaigns, a direct mail piece, such as a “Snap Pack Mailer”, must be developed that contains a powerful, time sensitive offer. However, it also needs to include a unique additional “call to action”, such as:

“The first 100 people that text “Special Offer” to 3xxxx on their cell phone will receive an additional $100 off their purchase and be automatically registered to win a 42” plasma TV.”

The direct mail piece is then sent to the appropriate database as well as emails messages whenever available to the same list. Additionally, emails can be sent to a specific local opt in email database supplied by an email list vendor in order to increase the local market penetration.

A series of follow up text messages can also be then sent to every customer and prospect in the business’s database that has a cell phone number. These text messages must be short, concise alerts reminding recipients not to forget the direct mail offer.

What businesses who have implemented this approach have learned is that contrary to reports, direct mail is anything but dead provided you deliver your message through a mixture of media. By combing a traditional direct mail campaign with an inexpensive email and text message campaign, new life can breathed into an old medium, one that is becoming ever more costly with continual postal rate increases.

By developing the right creative and using the right technology, direct mail can still work when combined with email and mobile marketing and this new multimedia event formula can work for your business too.

DID YOU KNOW THAT SNAP PACK PRESSURE SEAL MAILERS, have the highest open ratio of any other direct mail piece. Combine that with the advise above, and you have a winning formula for success.

For more information go to www.snappackmail.com  or emailinfo@snappackmail for more detailed information on the above article.

Written by Becky Gould

Snap Pack Pressure Seal Mailers- the Perfect Alternative to Folded Self Mailer

In this article we will discuss what a snap pack pressure seal mailer is and how that now meets the new USPS guidelines for self mailers.

Recently, revised mailing standards applicable to Folded Self Mailers (FSM) were presented in a Federal Notice of Final Rules by the Postal Service. These revised standards will become effective on January 5, 2013. Most Folded Self Mailers will need to comply and the perfect alternative to this is to use a “SNAP PACK MAILER” instead. These are pressure seal mailers that meet the new strict requirements of the USPS. The perfect alternative to a letter mailer or brochure.

The initial proposal which was first presented on April of 2011 was intended to improve the design of FSMs for compatibility with the automation process. The final revisions came as a result of a 2 year collaboration between the Postal Service and the mailing industry. A wide variety of letter-sized mailers were tested for automation compatibility and the Postal Service received 51 comments from various mailers. These comments were considered and became influential in modifying the original proposal.

Mailers’ comments range from a total abandonment of the proposed changes due to the economy, the lack of available equipment to handle the changes and the cost already incurred for previously designed and produced mail piece to concerns about the type of tabs used to seal FSMs, the thickness, the number of panels, the weight of the paper, and the size, to name a few.

The following are some important rules that will soon be applied to letter sized automated FSMs
Perforated seals will no longer be allowed to seal FSMs (Snap pack mailers are Ok because of pressure seal)
Quarter fold self-mailers must be sealed with tabs and not glue
The final fold must be on the bottom

For oblong Self Mailers, the final fold must be the leading edge

At least 2 tabs are required to seal letter-sized FSMs

There is also new language that pertains to design elements of the FSM such as attachments, loose enclosures, perforations and die-cuts. The safest alternative will be to pressure seal the mailer using a snap pack design.

The Postal Service is recommending that mailers begin to take necessary steps to make the transition, although they are not expected to comply until the announced date. Failure to meet the new requirements could result to higher postal charges. Here is a link to the United States Postal Service publication regarding the new self mailer rules.

We can assist in making certain that these new requirements are met when designing your FSM. The best alternative mail piece is the snap mailer. The snap mailer can be a letter-sized mailer just like a self-mailer but has 2-3 sealed and perforated sides. The snap mailer is opened by tearing or snapping off the perforated sides, hence the name and eliminating the use of any sealer or glue that could interfere with the Postal Service’s automation machines. Postage will remain the same on snap pack, pressure seal mailers.

We can also provide a variety of self mailers that can be customized to meet your individual direct marketing needs. if you have any questions regarding these new regulations or you would like us to double check your mail piece design before you go to press feel free to give us a call at 209-992-1113. One of our direct mail design consultants will be happy to check over your mail piece to ensure it complies with the latest United States Postal Service regulations.

Check Snap Pack Mailers with a WINDOW delivering ENORMOUS Response!

CHECK SNAP PACK WITH A WINDOW PROVEN TO INCREASE DIRECT MAIL RESPONSES!

A nationwide business to business provider has fast become one of the smartest direct mailers by using a new strategy. Their direct mail program is constantly evolving, contoured by the results of each mailing. In the beginning, their direct mail program received some response, but they weren’t quite reaching their marketing goals. The  provider began a search for the best combination of messaging, data, and format for higher response rates, using multivariate testing and personalized response mechanisms to guide the way. The conclusion? CHECK SNAP PACK SHOWING A CHECK THROUGH A WINDOW!

CHECK SNAP PACK SOLUTION

By starting with a #10 envelope stuffed with non-personalized color brochures and overloaded information sheets, the business to business provider received just a .07% response rate. Next was a simplified standard snap pack with bold messaging on the envelope with a clear sense of urgency and a call-to-action, increasing the response to 1.5%. Respondents called a 1-800 number specific to each test and mailing list, along with a personalized ID number, helping the company to understand what metrics performed better.

After the second round of testing, the business to business provider realized that a more official document worked best for their target audience. By brainstorming and considering our print and mailing capabilities, together we created the Snap Pack mailer and ENCLOSED A CHECK! Not only that, but we added a WINDOW so that the check was visible!

Printed in black and white and with an official layout, the Snap Pack requires that receivers open perforated edges – much like a mailed check – to read the message. The letter contains a specific 1-800 number, a sense of urgency, a trackable Priority ID, and a strong call to action.

Results

The Snap Pack with a check and window has been a winner, generating a HUGE response rate. With simplified messaging, an official appearance, and a clear call to action, this piece has brought more interest to the product offering than any other direct mail piece to date. An added bonus is the cost savings. By removing the need for a return envelope, postage, and extra marketing collateral, the Snap Pack cut their marketing costs in half.

By consistently testing and honing in on their data insights, the business to business provider has a better understanding of how to make direct mail work for them!

CALL US AT 209-992-1113 for more information or

email info@snappackmail.com

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