Snap Pack Mailer VS Traditional Envelope & Letter
www.snappackmail.com Article by Becky Gould
In this article we will compare a snap pack mailer vs a traditional envelope and letter mailer. The new trend in mailers is called a “SNAP PACK”. A Snap Pack is a single sheet of paper folded into an all inclusive envelope. Snap Paks come with perforated edges and sometimes a dab of glue. Simply tear off the ends of your official Snap mailer and your time sensitive letter awaits you! Magic? No, this is for real AND the snap pack mailer is less expensive then a traditional envelope and letter style of mailer.
Traditional mailers are on their way out. Simply put, the traditional mailers are not economical, do not demand attention of the end user, and they are outdated and cumbersome. Snap packs cost less, have a great open ration, are easy to mail, and are the wave of the future!
We are in a “fast paced world” with social media everywhere. People and customers want instant response and only want to open or look at mail that is on their agenda. What little mail is going out needs to be accessible and demanding so it gets opened. With the snap pack, it looks official, is not overdone, and so the response to it is identical to what society is wanting: a simple and clean letter or advertisement with factual data inside!
Also, why would anyone want to spend 1/3 MORE money on a traditional envelope and mail piece just to get ½ LESS response? Doesn’t make much sense, does it? The traditional letter works for a few industries that have more then one or two pages of a newsletter or bill. That’s it …period. The “snap pack” is on its way to a new level and is the very best in capturing the eye of the reader!
Whether you call then snap “packs” or snap “paks” or snap “pacs,” this little direct mail print piece has worked wonders for businesses of all kinds! With a open ratio of 95.4% we think that it “just doesn’t get any better”! It is the wave of the future generation of mail. We think you will like it!
This photo shows a fairly typical snap pack direct mail sample: outer envelope that opens with one or more perforated strips with letter, check, rebate, or coupon inside. It’s really just a direct mail package that looks extremely important and official.
While researching websites on Google and Yahoo for “Snap Pack Mailers, I chatted with Rebecca Gould about the snap pack format. I thought it was so interesting that I decided to do a formal interview and share her thoughts with you
By way of introduction, Rebecca Gould is the owner of Media Print Solutions the founder of Snap Pack Mail, which is a direct mail marketing company out of California. Rebecca and her staff share over 34 years of experience in marketing, mainly focused on direct mail and shared mail services. This is what she had to say about the snap pack pressure seal mailer vs traditional mailers with a letter and envelope.
Q: When did snap packs first come about?
A: To my knowledge, the Snap Pack was first tested by an automotive group out Manteca, Ca in 1971. It was so successful that the whole Dodge division started using it to create momentum and sales with using cash rebates as the offer when buying a new or used vehicle. The idea took off from there and never looked back! Then later, the IRS used these to produce official documents and then eventually used them for the Uncle Sam refund checks!
Q: What makes the snap pack stand out vs traditional envelope/ letter mailers?
A: Snap Pacs look like an official announcement by the government, rebate check, or something “REALLY IMPORTANT”. They just stand out in some way that traditional mailers do not. They are very simple, clean, and appear to be official/ important.
Q: Are there certain types of offers well-suited to snap packs? Any that don’t work well?
A: Products that require high quality packaging and have several pages of text or graphics are not suited for snap pack mailers in my opinion. The whole concept is to make the snap pack mailer simple, official, and to the point.
Q: How economical are snap packs compared to other formats?
A: Compared to traditional envelope and letter mailers, snap packs cost approximately 1/3 less for print. Plus, postage is less expensive. The savings is enormous! Like anything else, the more volume the more savings.
Q: What is the goal of your company with snap pack mailers?
A: Our goal as a company is to drive educate businesses and government entities across the nation as to the savings that can be made by making one simple change in a mail strategy. We are proud to work with entities like the Conneticut DMV, saving them over $400,000 annually by making one simple change in their mailer. We would like to see other states analyze their mailers, downsize them to a snap pack, and save taxpayers across the nation billions each year. It would be great to be part of the solution rather then spending as much as we do on countless mailer pieces. We are also using recycled paper and less of it so as to help the environment by using far less paper.
Q: I’ve seen snap packs used a lot for gimmicky ads and false advertising. What does your company do about this?
A: We discourage false advertising and will not take on a client if we suspect it. Snap Pack Mailers are now regulated by some industries and we encourage that. Our goal is simple to get out simple, economic mailers with great response overall. We have been accomplishing this for our clients and they keep coming back for more. In this economy, we feel that we are doing the very best we can in offering a great alternative to traditional mailers that get 5 times the response. This makes us smile :O)
FOR MORE INFORMATION GO TO: www.snappackmail.com or call 209-992-1113