Ditch The Envelope and Save Money by using a Snap Pack Self Mailer!

Self mailers ensure lower printing costs with increased flexibility in mailing and printing. Coming in a variety of shapes and creative designs, self mailers (or Snap Packs, Pressure Seal Mailers, Or Continuous Maile3rs) allow you to include an ample amount of images, logos and content without the need for a separate envelope.

One of the best direct mail marketing lead generating tools is a self mailer. Mailed without an envelope, and at a variety of sizes, a self mailer or Snap Pack keeps costs down without sacrificing your marketing message. Bifold and trifold self mailers are folded and secured shut with wafer seal tabs. There may also be a perforated attached check, reply envelope, or L-Shaped card stock reply card. A variety of companies use self mailers (or snap pack pressure seal mailers) to showcase special offers by enticing recipients to discover what is “inside the fold”. By ditching the envelope, it allows your design to stand out and get noticed.

Self Mailer- Snap Pack Advantages:
• Quick to Produce
• Official Look so the open ratio is HIGH!
• Budget-Friendly
• Larger Message Area
• May include a perforated check or coupon
• Can include a self-contained return envelope
• May also have a perforated L Shape 4 x 6” return reply card
• Can Include gift cards, coupons, scratch offs and more
• Gloss, Satin & Matte Coating Options
• Paper stock choices and colors

Common Sizes:

8.5 x 11 Trifold

12 x 10.5 Bifold

10.5 x 18 Trifold

Hit it Out of the Park with A Direct Mail Campaign using a Letter or Snap Pack Mailer!!!

The Content of a Letter or Snap Pack Mailer Makes a HUGE DIFFERENCE in getting it RIGHT!

Research has shown that 65% of the people who open your direct mail, if they are inclined to respond, will do so because of your letter or snap pack mailer campaign.
What does this say? It says you better have a letter … and it better be good … in your direct mail!
Here are the 8ight golden guide lines for writing the better direct mail letter:

1. Write it like you say it. Don’t worry about grammar. Don’t concern yourself with punctuation. And don’t word-smith every sentence. Make it human.
Now that I have said that, let’s back-up a step or two. If you tape record yourself and then transcribe it and read it, most of the time it is unreadable. Why? Because, even though I highly recommend that we write like we talk … that is not really how it happens.
What I recommend is that you use a language that is comfortable for your audience. And speak in a style and format that the audience will understand. And be likely to respond to. Most often that is writing like you speak.

2. The best direct mail is very personnel direct mail. Multiply it and mail it to everybody. Write to the person you know best, say the things to them that you know are important about your property, and then send it to everybody you feel is a prospect and a customer.
And do it again and again over and over. Because it works. Personal direct mail is the best direct mail.
On the other side, trying to be personal and missing is absolutely horrid. All of us have received direct mail where our name was misspelled. That takes away from all the personalization … and destroys the impact you are trying to make on the marketplace.
Maybe the best thing to do is not personalize your mail. What I mean by that is you don’t use information that you have to guess at … you only use information that you know is accurate.
So in place of a dear name, you do something that is interesting. Such as dear boating enthusist. Or dear business traveler. Or dear preferred customer. These things work — because they are out of the ordinary, and more interesting to your audience.

3. If your audience is octogenarians then you need to become an octogenarian. And write like one.
If your audience is business travelers, pretend you are a business traveler. It’s not to hard … you are one.
If you are trying to get a group of doctors to stay with you, then you need to write to them in a fashion that is going to appeal to a doctor. The same thing goes for plumbers. Or sky-divers. Or a woman’s organization. Or a youth group. You need to write to the audience at a level that makes them comfortable with doing business with you.

4. Never, but never talk down to your audience. Look them straight in the eye and write to them.
When you write, talk with them about benefits. Not the features that you offer … but the benefits that they gain from these features.
Also, make sure you write to them about your offer. The specials over and above the ordinary that you offer that the other guy doesn’t.
Always talk to your audience through direct mail the same way you would talk to them in their office.
5. Never, but never tell a lie. Tell funny stories. Be entertaining. Weave a scene. Make a point. Be dramatic. Share a case history. Include testimonials. But never exaggerate. Always be true.

6. Have something to say … and say it in a way that’s understandable by your audience.
This may seem silly to have to say. But, frequently I receive direct mail that doesn’t really say anything. When you beat around the bush … or the message roams or rambles, you are never quite sure what the point is. Make sure you have something very specific to say — and then present it in such a way that the audience can read it and understand it.
Some of the things you might want to do to make sure your direct mail is more readable and understandable are these:
• Indent the first line of every paragraph.
• Make sure that at least 70% of all your words are 5 letter words or less.
• Never have a paragraph of more than seven lines in any direct mail letter.
• Try to keep all your sentences short … make certain the average of all is 14 words or less.
By the combination of short words and short sentences and short paragraphs you make it easier to read. Research indicates that when sentences begin to become 15 words or longer … a certain percentage of your audience falls away. They do not get the message. The longer the sentence, the fewer people understand what it is you are really trying to do.

7. Make me an offer I can’t refuse. Make the very best possible offer to your audience that you can. Because, if the best offer you have doesn’t succeed, nothing less will even begin to work.
Making the best possible offer you can, many times will make the difference between success, or lack of success.
Again, what is a offer? An offer is over and above your features and benefits. It’s the extra. It’s the what’s in it for me philosophy and attitude. Meaning, what is the customer going to get if they do business with you. Make the very best offer you possibly can.

8. The 8ighth point is very simple. It is “Ask For The Order”. Very specifically and very exactingly, ask for the order.
Ask the people to call. To come into your property. To make a reservation. To send money. To do whatever it is you want them to do … be sure to ask for the order.
As you are doing this, one of the best places to repeat your offer and to repeat your A. F. T. O. is in the P.S. Yes, you must have a P.S. in the letter. Why? Because 4 out of every 5 people who open your direct mail will read the P.S. before they read your letter! Four out of five!
What does this mean? It means you better have a P.S. And it better be a good one. It better repeat the offer, repeat the call to action. It tells people what to do and how and when and where and why to do it. Make sure you have a good P.S. in your letter. As you A. F. T. O. — ask for the order.

Okay these are the 8 golden guide lines for the perfect direct mail letter. Use them, and you will enjoy success.


209-992-1113 or 866-935-5077

Everthing you need to know about SNAP PACK MAILERS…

by Becky G on July 25, 2011

Q: Should a snap pack mailer be fancy or simple?
► Design your piece around what is inexpensive to print & mail. Make it offical looking, not gimmicky. A fancy, complicated mail piece that costs twice as much will probably not double your response rate.
Q: How do I know that my snap pack is working?
► Test your mail. 5,000 pieces will give you a statistically measurable result. You can mail more after you know it works. Use a simple 800 tracking method or variable data key to link the caller to the campaign. You can get a 800 number tracking service for under $50 per month by searching on the internet.
Q:What is mail merge or variable data?
► Personalization Variable Data or Mail Merge is the area/s on your letter that can be personalized for every customer – name, dates, age, payments, numbers – everything can be personalized for every consumer. In hundreds of studies this has proven to increase response by up to 200%.
Q:How do I make my snap pack look more official?
► Your Snap Pak should have official logos or stamps to look more official. Use watermarks on the address side. You can use photos and examples. In hundreds of studies this has proven to increase response by up to 100%.
Q:Why does the snap pack mailer have a high open ratio?
► Snap Pack pressure seal documents should resemble important first class mail. Your letter will get opened and people will pay attention to it if it does. Snap Pack mailers should demand attention
Q:How much should it cost to get a snap pack layout designed?
► Some companies charge anywhere from complimentary with the overall cost to $50 per hour. Ask for samples before signing up with a print company.
► Your letter can feature your company’s logo, brands and competitive advantages. Using variable data you can customize your piece with different phone numbers, names, signatures, sales codes etc.
Q:How do I make sure that I get a good mail list?
► You target exactly who you want by address, credit, age, income & more. Or you can use your own list. If you purchase a list, make sure that they are NOT using recycled lists. Always ask for references when before you buy a list. Make sure they are legitimate list broker that is qualified and certified to buy direct from the major credit bureaus.
professional photography helps to build trust for your company.
Q: What else should I have in my snap pack mailer content?
► Simple, easy to read copy and strong special offers grab your readers attention. Personalized information builds credibility.
Q: What paper stock should a SNAP PACK MAILER be printed on?
► Your letter should be on # 24lb stock or similar quality paper. They will either offer you this in trifold, C fold, or single fold. There are also some variations of this. Color is an option, but often it is more official and economical to just use black and white.
Q:How long does it take to launch a snap pack campaign?
► Plan on taking 2-10 days to allow for a good art design and layout. After that your snap pack can be printed in a day or so and delivered to USPS ready to go with full CASS and NCOA certification ready. Then it takes you an average of 4-6 day delivery on standard mail, however it can take up to 15 business days as per the USPS (usually doesn’t take this long) *see www.usps,com for official rules and regulations
Q:How much does an average black and white snap pack mailer usually cost?
► Snap Pack mailers usually cost about 21-26 cents standard bulk mail delivery. The cost of the print is average anywhere from .08 cents to .20 cents depending on your specifications and overall volume. Keep in mind that “simple it better” with a snap pack mailer so don’t over think this. Keep your eye on the official design, offer, and telemarketing. This will ultimately bring in the business.

Postcard VS Letter mailers saving taxpayers millions!

Post Card to Replace Letter for Emissions Renewal; Change Will Save State $400,000 Annually (Connecticut)

Beginning Monday vehicle owners will be sent a post card rather than a letter to remind them that their emissions test is due. The post card is less expensive and is estimated to save the state $400,000 yearly in the mailing costs. Notices are sent to approximately one million people each year whose emissions test is due. Emissions testing is required every two years on all vehicles except those that are four-model years old or newer and those vehicles that are 25-years old or older. The cost for a test has remained $20 for the last 27 years since the program began in 1983. The testing process is easier for most vehicles manufactured after 1996 because they will require only a computer hook-up to test the engine’s on-board diagnostics for emissions controls. Older vehicles and some others still require the traditional tailpipe test that measures the emissions gasses. The post card mailing and $20 test fee are part of a new contract signed recently between DMV and Applus Technologies, Inc. Applus’ testing network is comprised of 225 garages and auto dealerships statewide. Customers can find the most updated test station list at ctemissions.com, which also allows a vehicle owner to determine their renewal date by entering a vehicle identification number. Motorists who fail to comply with the state’s emissions testing law will be denied the opportunity to re-register their vehicle and also face late fees. Read the DMV press release.

Snap Pack Mailer VS Traditional Envelope and Mailer

Snap Pack Mailer VS Traditional Envelope & Letter

www.snappackmail.com Article by Becky Gould

In this article we will compare a snap pack mailer vs a traditional envelope and letter mailer. The new trend in mailers is called a “SNAP PACK”. A Snap Pack is a single sheet of paper folded into an all inclusive envelope. Snap Paks come with perforated edges and sometimes a dab of glue. Simply tear off the ends of your official Snap mailer and your time sensitive letter awaits you!  Magic? No, this is for real AND the snap pack mailer is less expensive then a traditional envelope and letter style of mailer.

Traditional mailers are on their way out. Simply put, the traditional mailers are not economical, do not demand attention of the end user, and they are outdated and cumbersome. Snap packs cost less, have a great open ration, are easy to mail, and are the wave of the future!

We are in a “fast paced world” with social media everywhere.  People and customers want instant response and only want to open or look at mail that is on their agenda. What little mail is going out needs to be accessible and demanding so it gets opened. With the snap pack, it looks official, is not overdone, and so the response to it is identical to what society is wanting: a simple and clean letter or advertisement with factual data inside!

Also, why would anyone want to spend 1/3 MORE money on a traditional envelope and mail piece just to get ½ LESS response? Doesn’t make much sense, does it?  The traditional letter works for a few industries that have more then one or two pages of a newsletter or bill. That’s it …period. The “snap pack” is on its way to a new level and is the very best in capturing the eye of the reader!

Whether you call then snap “packs” or snap “paks” or snap “pacs,” this little direct mail  print piece has worked wonders for businesses of all kinds! With a open ratio of 95.4% we think that it “just doesn’t get any better”! It is the wave of the future generation of mail. We think you will like it!

This photo shows a fairly typical snap pack direct mail sample: outer envelope that opens with one or more perforated strips with letter, check, rebate, or coupon inside.  It’s really just a direct mail package that looks extremely important and official.

While researching websites on Google and Yahoo for “Snap Pack Mailers, I chatted with Rebecca Gould about the snap pack format. I thought it was so interesting that I decided to do a formal interview and share her thoughts with you

By way of introduction, Rebecca Gould is the owner of Media Print Solutions the founder of Snap Pack Mail, which is a direct mail marketing company out of California. Rebecca and her staff share over 34 years of experience in marketing, mainly focused on direct mail and shared mail services.  This is what she had to say about the snap pack pressure seal mailer vs traditional mailers with a letter and envelope.

When did snap packs first come about?

To my knowledge, the Snap Pack was first tested by an automotive group out Manteca, Ca in 1971. It was so successful that the whole Dodge division started using it to create momentum and sales with using cash rebates as the offer when buying a new or used vehicle. The idea took off from there and never looked back! Then later, the IRS used these to produce official documents and then eventually used them for the Uncle Sam refund checks!

What makes the snap pack stand out vs traditional envelope/ letter mailers?

Snap Pacs look like an official announcement by the government, rebate check, or something “REALLY IMPORTANT”. They just stand out in some way that traditional mailers do not. They are very simple, clean, and appear to be official/ important.

Are there certain types of offers well-suited to snap packs? Any that don’t work well?

Products that require high quality packaging and have several pages of text or graphics are not suited for snap pack mailers in my opinion. The whole concept is to make the snap pack mailer simple, official, and to the point.

How economical are snap packs compared to other formats?

 Compared to traditional envelope and letter mailers, snap packs cost approximately 1/3 less for print. Plus, postage is less expensive. The savings is enormous! Like anything else, the more volume the more savings.

Q: What is the goal of your company with snap pack mailers?

Our goal as a company is to drive educate businesses and government entities across the nation as to the savings that can be made by making one simple change in a mail strategy. We are proud to work with entities like the Conneticut DMV, saving them over $400,000  annually by making one simple change in their mailer. We would like to see other states analyze their mailers, downsize them to a snap pack, and save taxpayers across the nation billions each year. It would be great to be part of the solution rather then spending as much as we do on countless mailer pieces. We are also using recycled paper and less of it so as to help the environment by using far less paper.

I’ve seen snap packs used a lot for gimmicky ads and false advertising. What does your company do about this?

We discourage false advertising and will not take on a client if we suspect it. Snap Pack Mailers are now regulated by some industries and we encourage that. Our goal is simple to get out simple, economic mailers with great response overall. We have been accomplishing this for our clients and they keep coming back for more. In this economy, we feel that we are doing the very best we can in offering a great alternative to traditional mailers that get 5 times the response. This makes us smile :O)

FOR MORE INFORMATION GO TO: www.snappackmail.com or call 209-992-1113

How to Optimize your Snap Pack Pressure Seal Mail Campaign

In this article we will discuss how to optimize your snap pack pressure seal mail campaign.

Direct snap pack mailings are a marketing tool used to attract more potential customers to your business by creating an “official” type of appearance to the mailer. While this pressure seal type of advertising campaign may not reach as many people as a television or magazine ad, it will provide a more reasonable alternative for small to medium businesses on a tight budget. Additionally, other advertising mediums have a broader outreach that can lead to overwhelming results that your business may not be ready for just yet. The snap pack mailer is one that drives immediate response yet response can be controlled by mailing out a little bit at a time, tracking response, and then increasing volume as your business grows.
An examination of direct mail basics shows the success brought with the use of snap pack direct mailers. Whether your hire a direct mail company or agency to do the work for you, or plan to do it all yourself, a direct mail marketing campaign will help your business grow because:
1. Production and shipment costs for snap pack direct mailers are much more affordable than many other advertising options. They mailers typically use only a single piece of paper, therefore eliminating the envelope altogether.

2. You can send business snap pack mailers directly to your target market so that nothing goes to waste and you see better results immediately.

3. You can easily measure the successful results of your direct mail advertising.  There are many call tracking numbers available that offer 800 numbers that then trace, track, and even tape record the calls.

Fit your direct mailings campaign to your business budget

While snap pack direct mailings have production and postage costs, and costs for obtaining a mailing list if you go through a service for it, they are significantly cheaper than most other advertising possibilities. Additionally, you can adapt your pressure seal direct mail campaign to fit your business’s budget. This provides the possibility to produce and send out what you can afford at that time, with the freedom to send more as your budget allows.
Try: If your business can afford it, hire a direct mail advertising service  to take care of your entire campaign, including design, production and mailing it out to your profile client or customer.

Personalize your direct mail advertising to reach your target market

Snap Pack Pressure Seal  marketing companies provide target market mailing lists for a feasible fee. They determine who should receive your direct mailers based upon your goals for the advertisement and provide you with a list. Another alternative to direct mail companies is to develop your own mailing list through other means, like the phone book or email marketing. Regardless of how you obtain a mailing list, you should personalize the content of your snap pack mailer as if you are talking to the potential customer directly and explain how your product or service can meet his or her needs.
Try: Perform a consumer search, based upon your target market .You can also target specific recipients for your mailing list through many list providers. DON’T use a list provider that has recycled mail lists. Chances are that they list will provide little if any response. Remember “you get what you pay for” so don’t go cheap on the data list.

Measure the results of your direct mail marketing campaign

One of the great benefits of sending snap pack direct mail is that it is much easier to measure the response from potential customers than it is with most other advertising strategies. You know exactly who you sent information to and can basically check them off your list as they contact your business. You can also send a number of different special offers to various individuals on your list to determine which offer generates the most response so that you can use that offer more frequently in the future.
Try: different offers  on various snap pack mailers as a way to test your direct mailing campaign to find out which process generates the most response. Purchase software,to help organize your direct mail campaign and measure the results.

Methods to Track Direct Mail Response

By Becky Gould, www.snappackmail.com and www.mediaprintsolutions.com

Tracking your advertising is crucial to any direct mail marketing campaign; if you aren’t tracking you are not marketing. Whether you are running a flyer with Valassis,  a snap pack mailer, a insert with the PennySaver; or whatever the piece, it needs to be tracked for effectiveness. Period.

I’m often asked how to track direct mail campaigns such as direct mail with snap packs, traditional envelope mailers, magazine advertisements, newspaper ads, as well as Valassis and PennySaver flyer advertising campaigns.

It’s a great question and one I enjoy helping with, because ultimately it means helping companies save money.

It does not matter whether you are launching a new product or service or you are an established business. Tracking will show you what marketing vehicles are working and which ones are not. This will help you in evaluating your marketing efforts and where you are spending your marketing budget. In the long run by tracking direct mail marketing efforts you can begin to create a more cost effective marketing campaign that will get you the results you desire without wasting money.

Whether you are tracking with URLs or Call Tracking systems, it’s relatively simple and effective…

How to Track Print and Direct Mail Marketing: Snap packs, traditional mailers, or print and deliver inserts with URLS?

When creating print or direct mail marketing pieces you want to track when the prospective customer visits your website to gain more information. The best way to do this is to have designated domains. You can use the designated domains to track visitors using the log files. It’s crucial to have separate landing pages on each domain, however they can look exactly alike, they just must reside on the domain to get accurate tracking results. In other words it would look like this:

Pressure Seal Snap Pack /direct mail Ad 1 – Tracking Domain – http://www.TheYourCompany.com
Traditional letter/envelope/ direct mail Ad 2 – Tracking Domain – http://www.YourCompanyOnline.comDirect Mail Valassis Print and Deliver insert/ Ad 3 – Tracking Domain – http://www.VisitYourCompany.com

As you can see each piece has a unique URL so you will know exactly which campaign is producing results. Using programs like google analytics or other URL analyzing websites is easy and above all, FREE!

I know some of you will ask about branding, so let me go ahead and get that out of the way. Your advertisement should be creating that visual of your brand, and you still use “your company name” as a portion of the URL, but our goal here is really more about tracking than branding.

Tip: You do not have to have separate sites for each domain, just separate landing pages. You can use subpages to direct the visitor to your “main” site.

How accurate is this type of tracking? It’s not 100%, but is the easiest way to track your direct mail advertisements in order to see what is working. For example someone could just see your brand and type in http://www.yourcompany.com and end up on your main site. This would create an error in the tracking the effectiveness of that advertisement. Realize there is some room for error.

How to Track Marketing Efforts Using Call Tracking

The best way to track the effectiveness of your direct mail snap pack or Valassis flyer is measure call volume using call tracking.  There are many call tracking companies to chose from. You can use call tracking to determine your cost-per-sale and cost-per-call rate. This can help in determining which marketing campaigns are most effective. Each direct mail campaign or PennySaver USA/ Valassis flyer must have a designated telephone number. You can use this information to see what advertisements are working and which are not. Call Tracking can be used on radio commercials, television commercials, direct mail and print advertisements.

There are many companies that provide call tracking solutions. We recommend the best seller book by Timothy Ferris, 4 Hour Work Week as a great source to find call tracking companies plus information on how to set up a call center. Let’s face it, “you are only as good as the person answering the phone!”  It’s important that you receive a report showing incoming calls in an itemized report that shows what number was called and what time that number was called as well as what region that call came from if you are doing national marketing. Some call tracking companies also offer to record the phone calls. This way you can screen your telemarketing team to see how they are doing with processing sales. It is a wonderful training tool!

Tracking and monitoring your marketing efforts and advertisements will help you in allocating your marketing budget in marketing campaigns that you know will work. There is nothing more devastating to a company than to spend money on an advertisement that produces no or little results. Tracking your direct mail marketing efforts can give you the knowledge that you need to have when it comes to knowing what worked and what didn’t.  Whether it be a snap pack, direct mailer, Valassis, or PennySaver campaign getting accurate results is measurement of what marketing efforts were effective. You no longer have to depend on inaccurate guesswork to determine where you spend your marketing budget. Take control, and let the data direct you!

USPS Cuts…How will this impact DIRECT MAIL?

Changes announced by the U.S. Postal Service will mean slower delivery times for first class mail and fewer mail processing centers nationwide, starting next spring. How will this affect your direct mail campaign or just mailing a package?

At a news briefing Monday, postal vice president  said the USPS wants to virtually eliminate the chance for stamped letters to arrive the next day, to avert possible bankruptcy next year.

The cuts could slow everything from check payments to movie deliveries  and DVSs-by-mail, while adding costs to mail-order prescription drugs and threatening the existence of newspapers and time-sensitive magazines delivered by postal carriers.

The latest changes in service, along with those already implemented, could have a big impact printing and direct mail.

“I think a lot of my customers will have to plan their advertising more strategically and allow for more delivery time. The mail has been such a huge vehicle for delivering direct  mail for their advertising purposes and it’s really sad because it really does still drive a lot of business,” said  Becky Gould, President of Snap Pack Direct Mail.

Some printing businesses have suffered from previous USPS cuts, Gould said. “Already we’ve had some issues with customers seeing that their mail’s not being delivered in a timely manner, however, if planning is done right the mail will still get into the hands of the reader. We now offer a “track and trace” software program that allows for customers to see where there mail is in the delivery process. This helps them to stay calm knowing where there advertising print piece is and keeps them reassured.

Gould said it’s all a sign of the times. Her company’s direct mail business starting implementing different services in order to accommodate the changing times. “You just have to change with the times”, she said, “ Internet became increasingly popular for communication, though  bulk mail marketing still has advantages the web cannot offer.”

Gould pointed out there is still only one mailbox at each household. “When those people open their mailbox and they pull out your advertising piece, you’re still the only one in their hands. I don’t think it will ever die. I think the smart marketers will keep doing direct mail, because it works!” Gould goes on to further claim that their “snap pack pressure seal mailers” still hold a 95% open ratio. She states that there is not a single email marketing campaign that can hold a candle to those statistics!

Postal service officials said first class mail volume dropped to 78 billion pieces in 2010, from more than 100 billion in 2001. Officials said the announced cuts would save up to $3 billion by 2015. Hopefully, there will be a happy middle ground and that the old fashioned way of carrier routes will still remain user friendly.

For more information go to www.snappackmail.com

Do snap pack pressure seal mailers really work?

Pressure Seal, Snap Mailers with Perforated Tear off Edges – They REALLY WORK!

In this article we will discuss snap packs with perforated tear off edges to see if they really work.


The results are in…We welcome the  latest and greatest direct mail winner, the Snap Mailer! If you are looking for a mailer that works, is not overdone, and has a great history of getting opened, the snap mailer is hands down an option for you. Mailing a Snap Pack has proven to be one of the most effective direct mail  strategies on the market today!  It is the best direct mail piece to hit the mail marketing scene in a long time. The Snap Mailer pressure seal mailers is cost effective and response generating, a combination that is hard to find. The Snap Pack Mail piece can be designed for all budgets. They are extremely effective in black and white. Or snaps done in color,also stand out in the mailbox and demand the attention of the reader.

The pressure sealed, snap pack mailer forms are pre-printed and then sealed with special glue. The snap pack pressure seal mailer is sealed when extreme pressure is applied. Prior to the pressure sealing process, the forms are laser printed with all of the address information and marketing information to be used by the individual company sending it out. This process is called “variable data”.  Snap Packs come in all shapes and forms.  All in all, snap pack mailers are affordable, though, because they use a single piece of paper folded and snapped into one. Unlike traditional mailer and envelope, you can understand why this single fold Snap Mailer is likely to be a winner!

This entry was posted in How to direct mail market and tagged Direct Mail, Snap Mailer, Snap Pack, Snap Pack Mailer, Snap Pack Mailers

How to Bring New Life into Direct Mail with Combo:Snap Pack, Email, and Texts

Make your Direct Mail Campaign come ALIVE with Direct Mail Snap Packs combined with Email Marketing and Text Marketing!



direct mail campaignsAmerican businesses have proven time and again to be incredibly resilient and capable of changing with the times. Embracing new technologies along with traditional direct mail seem to be the key…

Many businesses have had great success over the years with traditional direct mail but are looking for ways to increase the results they are getting with their campaigns. Response ratios have been slowly eroding and although still confident in the medium, marketers want to stem that slide. Today those same businesses are finding ways to increase direct mail response rates by combing direct mail with a new mixed media marketing approach. This approach with Snap Pack mailers, email marketing and text marketing shows amazing promise!

Consumers today have access to computers at home and work and are never without their cell phones. They constantly check their text and email messages throughout the day. That is the basis for a new formula for direct mail success. Like all successful campaigns, a direct mail piece, such as a “Snap Pack Mailer”, must be developed that contains a powerful, time sensitive offer. However, it also needs to include a unique additional “call to action”, such as:

“The first 100 people that text “Special Offer” to 3xxxx on their cell phone will receive an additional $100 off their purchase and be automatically registered to win a 42” plasma TV.”

The direct mail piece is then sent to the appropriate database as well as emails messages whenever available to the same list. Additionally, emails can be sent to a specific local opt in email database supplied by an email list vendor in order to increase the local market penetration.

A series of follow up text messages can also be then sent to every customer and prospect in the business’s database that has a cell phone number. These text messages must be short, concise alerts reminding recipients not to forget the direct mail offer.

What businesses who have implemented this approach have learned is that contrary to reports, direct mail is anything but dead provided you deliver your message through a mixture of media. By combing a traditional direct mail campaign with an inexpensive email and text message campaign, new life can breathed into an old medium, one that is becoming ever more costly with continual postal rate increases.

By developing the right creative and using the right technology, direct mail can still work when combined with email and mobile marketing and this new multimedia event formula can work for your business too.

DID YOU KNOW THAT SNAP PACK PRESSURE SEAL MAILERS, have the highest open ratio of any other direct mail piece. Combine that with the advise above, and you have a winning formula for success.

For more information go to www.snappackmail.com  or emailinfo@snappackmail for more detailed information on the above article.

Written by Becky Gould