Make your Direct Mail Campaign come ALIVE with Direct Mail Snap Packs combined with Email Marketing and Text Marketing!
Many businesses have had great success over the years with traditional direct mail but are looking for ways to increase the results they are getting with their campaigns. Response ratios have been slowly eroding and although still confident in the medium, marketers want to stem that slide. Today those same businesses are finding ways to increase direct mail response rates by combing direct mail with a new mixed media marketing approach. This approach with Snap Pack mailers, email marketing and text marketing shows amazing promise!
Consumers today have access to computers at home and work and are never without their cell phones. They constantly check their text and email messages throughout the day. That is the basis for a new formula for direct mail success. Like all successful campaigns, a direct mail piece, such as a “Snap Pack Mailer”, must be developed that contains a powerful, time sensitive offer. However, it also needs to include a unique additional “call to action”, such as:
“The first 100 people that text “Special Offer” to 3xxxx on their cell phone will receive an additional $100 off their purchase and be automatically registered to win a 42” plasma TV.”
The direct mail piece is then sent to the appropriate database as well as emails messages whenever available to the same list. Additionally, emails can be sent to a specific local opt in email database supplied by an email list vendor in order to increase the local market penetration.
A series of follow up text messages can also be then sent to every customer and prospect in the business’s database that has a cell phone number. These text messages must be short, concise alerts reminding recipients not to forget the direct mail offer.
What businesses who have implemented this approach have learned is that contrary to reports, direct mail is anything but dead provided you deliver your message through a mixture of media. By combing a traditional direct mail campaign with an inexpensive email and text message campaign, new life can breathed into an old medium, one that is becoming ever more costly with continual postal rate increases.
By developing the right creative and using the right technology, direct mail can still work when combined with email and mobile marketing and this new multimedia event formula can work for your business too.
DID YOU KNOW THAT SNAP PACK PRESSURE SEAL MAILERS, have the highest open ratio of any other direct mail piece. Combine that with the advise above, and you have a winning formula for success.
Written by Becky Gould